Cause Way is a boutique consultancy providing advisory services to business, non-profit and institutional clients with an emphasis on corporate social responsibility, nonprofit capacity building, community revitalization, and social innovation.

We've worked inside leading companies to build brand purpose, bring inclusive and innovative thinking to product development and marketing, and reposition brands for greater impact to the bottom line.

 

Our vision

To get more companies doing what socially responsible brands already know to be true - that doing the right thing for society and the planet attracts loyal brand followers willing to pay more for your product or service. With their customer base, distribution channels, intellectual capital, employee passion, and global footprint, businesses can be a powerful force for positive social change.


91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues
— 2015 Cone Communications Ebiquity/Global CSR Study

What We've Achieved

  • Customized rebranding campaign for the local affiliate of a global charity.
  • Award-winning short films that bring powerful storytelling to social issues.
  • Experiential branding that connects employees to causes they care about.
  • Top-to-bottom evaluations of potential nonprofit partners.
  • Strategic partnerships between companies and nonprofits.
  • Successful multicultural product campaigns for major brands.
  • Strategic communications and messaging that generated millions in earned media.
  • Social enterprise capacity building that attracted significant funding.